Technical eligibility
Confirm that important pages are crawlable, indexable, canonical, fast enough, and understandable without hidden critical content.
AI SEO
Build the search foundation AI answers still depend on.
AI SEO is not a collection of secret prompts or guaranteed recommendations. It is the work of making your business accessible, understandable, useful, verifiable, and measurable across search and AI-assisted discovery.
Website readinessAccessClarityTrust
Evidence first. Unsupported findings stay labeled.
Customer-focused content
Map real buying questions to useful service, comparison, location, and educational pages rather than thin keyword variations.
Evidence and measurement
Track citations, competitors, landing pages, free scans, and purchases so visibility work stays tied to customer acquisition.
Foundation
01Keep the parts of SEO that still matter
Google says its generative search features rely on core Search ranking and quality systems. Strong architecture, useful pages, clear entities, internal links, and credible evidence remain central.
- Clean indexable URLs and canonical tags
- Useful pages tied to real customer intent
- Clear organization, service, location, and trust information
Expansion
02Measure more than rankings
AI-assisted answers add mentions, citations, source pages, prompt coverage, competitor appearances, and answer accuracy. Measure these separately without losing sight of organic visits and conversions.
Execution
03Turn evidence into page decisions
Improve an existing page when it already serves the intent. Create a new page when the customer need is genuinely distinct. Build off-site authority when the gap is verification rather than content volume.
- Improve existing
- Create missing
- Strengthen authority
- Measure again